Founding Team

Memorix - Hermann Kudlich.jpg

Hermann Kudlich

Co-Founder, CEO and product visionary

Hermann has worked with product innovation and lean startup methods at LEGO Group for over 9 years. He has led major digital initiatives and product launches that have pushed innovation beyond ‘the LEGO brick’.

At LEGO House he created the digital guest journey and breakthrough play experiences, seamlessly linking physical and digital LEGO play.

Memorix - Carsten Brinch Larsen.jpg

Carsten Brinch Larsen

Co-Founder, CTO and business developer

Carsten worked with product-, technology- and business development at LEGO Group for the past 14 years. He headed up project management at LEGO Universe, the Massive Multiplayer Online Game while the project grew from 15 members to more than 150 members.

The last 6 years at LEGO he headed up technology groups with the focus on digital technologies.

Our team combines +30 years’ experience in creative learning and successful start-ups. Hermann and Carsten formed the core team of LEGO Ventures, accompanied by the chairman of LEGO Brand Group, supporting the endeavour’s around business opportunities ‘beyond the brick’ to secure the future success of LEGO Brand. Both complement each other’s skill-sets.



Daniel 01.png

Daniel Gjøde

Founder and Chairman of the Board at Stupid Studio

Stupid Studio is a leading Danish branding agency specialised in the design of communication and experiences with impact on culture and society. Since launching the agency in 2006, Daniel has defined its strategy and vision, guided its growth, and helped nurture its creative business culture.

Daniel is a creative powerhouse in building memorable brand identities that have purpose and meaning. He is also a social media wizard with the abilities to effectively build online communities that share a common purpose.

Morten Lund02.jpg

Morten Lund

Associate Professor and Director of the Business Design Center at Aalborg University, Denmark.

Morten is a genius in evaluating and creating disruptive business models, which builds on his academic research and practical experience. Furthermore he is an experienced entrepreneur and executive with a combined academic, pragmatic, and creative profile.

He is chairman of the board of Seluxit, and executive board member at Kontra El and Koalition.